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For REALTORS®, the business of residential real estate is almost always upbeat. It’s positive vibes only when guiding people who are buying or selling homes. Smiling is mandatory during interactions, as all agents want to make the journey result in a happy ending, with satisfied clients who will hopefully have long memories. For buyers and…

The post Sale or No Sale: Nightmare Scenarios REALTORS® Must Avoid appeared first on RISMedia.

Editor’s Note: RISMedia recently released its 2023 Top 1,000 Power Brokers, exclusively for RISMedia Premier Members. In this special interview series, we talk to some of our top-ranking brokers to garner their insights and strategies for sustaining their firms’ success. For more information, click here.  For Samson Properties based in Chantilly, Virginia and covering markets…

The post The Power Broker Interview: Donny Samson Shares How a Focus on Learning and Recruiting Supported Success in 2022 appeared first on RISMedia.

Word of mouth and referrals, while valuable, can only take you so far in the real estate industry. Digital marketing is no longer new and uncharted territory in the space. It has become a necessary avenue to grow a business, so if you haven’t gotten on board already, you need to. If you want to…

The post How Top Producers Leverage the Power of Digital Marketing appeared first on RISMedia.

–Mortgage rates dropped slightly after a sharp rise at the end of May, according to the latest report from Freddie Mac. Falling eight basis points from a six-month high to 6.71%, homebuyers are still feeling the affordability squeeze, with another Fed meeting on the horizon.  -At the same time, mortgage applications fell for the fourth…

The post Mortgage Mix: Mega-Lender Sued for Harassment; Foreclosures Rise appeared first on RISMedia.